Rotary's core values represent the guiding principles of the organisation's culture, including what guides members' priorities and actions within the organization. Values are an increasingly important component in guiding organisations because they drive the intent and direction of the organisation's leadership.
Rotary's core values are expressed in Rotary's Guiding Principles, comprising the Object of Rotary, the Four Way Test and the Avenues of Service. They have been summarised in this insightful article by the Rotary Club of Killeen Heights as Service, Fellowship, Diversity, Integrity and Leadership.